·June 12, 2018

Freeform Lands Record Series Launch With Cloak & Dagger Premiere

Freeform officially jumped on the comic book TV train as of last week with the two-hour series premiere of Marvel’s Cloak & Dagger as Tandy and Ty came to life in the Marvel Cinematic Universe. With the big build-up from the network and Marvel TV, it should come as no surprise that new Marvel drama landed some pretty high ratings for its premiere.

In a press release from Disney and Freeform, Cloak & Dagger’s series premiere ended up being the biggest series launch for the Disney owned company in two years! Not only did the premiere score some high ratings, the reception on digital platforms has also been record-breaking for Freeform and Disney. The series has also managed to already gain a big social media presence.

“‘MARVEL’S CLOAK & DAGGER’ IS FREEFORM’S BEST-EVER
DIGITAL DEBUT IN NETWORK’S HISTORY

AMASSES 7.3 MILLION VIEWS ACROSS LINEAR AND DIGITAL PLATFORMS

FREEFORM’S BIGGEST SERIES DEBUT IN OVER TWO YEARS

THURSDAY’S NO. 1 MOST-SOCIAL SCRIPTED SERIES

The debut of “Marvel’s Cloak & Dagger” (June 7, 2018, 8:00-9:03 p.m. EDT) ranked as Freeform’s biggest series launch in over two years in Total Viewers (1.64 million). In fact, the series’ opener stood as Freeform’s most-watched drama telecast on any night since the series finale of “Pretty Little Liars” in June 2017 (6/27/17).

In the first three days after its launch, “Marvel’s Cloak & Dagger” stood as the best-ever digital debut in Freeform history (716,000 starts) and generated 7.3 million views across linear and digital platforms. The series was Thursday’s No. 1 most-social scripted series with 112,000 engagements across Twitter, Instagram, Facebook and Tumblr.

Competitively, “Cloak & Dagger” opened as Thursday’s No. 1 cable program among Teens 12-17 (151,000/0.62 rating), the No. 1 scripted series on cable among Women 18-49 (439,000/0.68 rating) and as the No. 1 original scripted cable series among Women 18-34 (165,000/0.47 rating), Adults 18-49 (737,000/0.57 rating), Adults 18-34 (261,000/0.38 rating), Persons 12-34 (412,000/0.44 rating) and Females 12-34 (249,000/0.53 rating).

After three days of TV playback, “Marvel’s Cloak & Dagger” jumped by +78% in Total Viewers over its L+SD average (920,000 to 1.64 million in L+3) to post the largest-ever L+3 lift of any Freeform debut.”